By Shel Pink, Founder

When I was a child, many years before holistic lifestyles became mainstream, my mother instilled in me the importance of an organic diet, regular massage, alternative healing methods and the minimization of toxin exposure within our environment. It had always been a way of life, so embracing yoga, meditation and Ayurveda during my college years was a natural extension of the principles which grounded and shaped my thinking.

In 2004 I founded SPARITUAL inspired by clean beauty, spa culture and the art of self-care. We are a sustainable, vegan beauty brand based on the rituals of self-care. We believe slowing down to return home to yourself is the path to enlightenment. We are committed to creating clean, non-toxic products for the spa professional and the self-care activist. Our roots are firmly planted in the ancient and present healing traditions of the spa, the true source of self-care. Our products and programs are designed to intentionally connect you to Slow Beauty Rituals to awaken relaxation, deliver nourishment and set in motion the return to a state of wholeness. We give you the best ingredients nature has to offer, and provide you with tangible and practical ways to help you slow down and live in accordance with the natural pace of your life.

In 2015 I released my first book SLOW BEAUTY, Rituals and Recipes to Nourish the Body and Feed the Soul, and developed the Slow Beauty philosophy. Slow Beauty is all about creating moments within each day, week, month, season and year to practice the kind of meaningful self-care and wellness that makes us glow. When practiced over time, these small rituals add up to manifest results - not only feeling healthier and more joyful, but in realizing true beauty and timeless aging. Slow beauty works because it’s a way of life and not a quick fix.

I believe self-care is an art form like painting, poetry and dance. I invite you to master the art of self-care by joining me in a process of wholeness; a way to profoundly care for, deeply commune with and endlessly be inspired by the body as a work of art. To be in awe and reverence of your body and live within it as your temple and most sacred place will transform your relationship with the world around you.

I am grateful for the beauty of your presence and the presence of your beauty.

As an industry expert and innovator, Shel’s advice and insight are sought as a keynote speaker with past contributions to Go Green Expo, Pharmaca, HBA Panel on Future Trends in Beauty, Organic Spa Wellness Around the Globe Travel and Beauty Symposium and Serious Business, among others. Shel has also been featured as a green beauty authority in many media outlets, including The Los Angeles Times, The Huffintgon Post, Shape Magazine and GirlBoss.

Shel currently resides in Los Angeles with her husband Ran and their two children, Alexander and Olivia.